Of course, this is already included in the title. Influencers often seduce us right to encourage purchases. For example, Instagram stories still have beautiful clothes and we want them ourselves. Alternatively, make sure the food box is the solution and get a trial subscription as well. Therefore, influencer marketing is a real boon to many brands and an ideal way to reach your target audience. A Belgian study found that one in four young people between the ages of 16 and 24 purchased in the last three months after being advertised by influencers. Anyone who works regularly on Instagram will want to buy.
Influencers often say that they only recommend products and services that they recommend. This often makes ads very reliable. While some posts and stories seem to come out of nowhere, many products are good for influencers. And it’s very interesting to advertisers. When a product is advertised in a compelling way and we see it more often, we sometimes unknowingly become enthusiastic about it. Influencer marketing is essential. Influencers may be considered to receive only free products, but of course there is much more behind them. And, of course, you have to pay for advertising, so it’s a very interesting income model.
Interesting fact: Even if you have a Rianne Meijer, you may not always get a free one if you are not influenced by the Rianne Meijer. This is the real influence:
And it’s Rianne Meijer who is always close, but never gets things.
Best campaign with influencers
Why working with influencers for a campaign is so attractive: When someone other than WC Duck tells you to buy WC Duck, it’s a little more reliable. While one campaign is better than the other, influencer marketing is widely used and appreciated. I’m looking for some examples of successful campaigns.
All major brands work with influencers. If you link your brand to people with high reach on Instagram, you’ll find that articles get good scores. Sometimes it’s almost a guarantee of success. Influential people like Kylie Jenner want a huge amount of money for one job. But our own Negin Mirsalehi (6.3 million followers!) Is also doing very well.
HelloFresh’s bento campaign has been very successful both at home and abroad. If you’re a little active on Instagram, you’ve probably seen sponsored posts from time to time. And it’s not just the Netherlands that the campaign achieves good results. Some influential women are campaigning on clothing brands and NAK-D online stores. They are dressed in different clothes and of course they look very cute. Naturally, such brands like to work with influencers who show off the look of their clothes. NAK-D clothing can be found on accounts such as Anna Nooshin and Monica Geuze. Influencers are still interesting
By the way, Instagram is not only interesting as a medium, but more and more influencers are advertising on TikTok. A survey of young Belgians showed that influencers posted something about the brand, and half of them started following the brand on social media. And they are not only luxury brands, but also manufacturers of well-known fashion chains, cosmetic brands, food boxes and baking mixes.
For now, influencers are very interesting for brands to work together. It’s almost impossible to reach your target audience directly like on social media. As a brand, this is an ideal way to position yourself. And the power of repetition also helps. I see different influencers promoting the same product. After this 10 times, I tend to see if it’s something for me. I’ve been testing HelloFresh for a while, so I’ll skip these discount codes. And the WC duck is only currently being promoted.